FFinancial Fitness
Foundation
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501(c)(3) — Nonprofit · Financial Wellness

Helping to close the financial wellness gap for athletes.

College athletics

Pro leagues

Player unions

Youth organizations

What we deliver

Curriculum

Structured learning from first paycheck to first contract.

Technology

Budgeting, saving, and planning tools built for an athlete's cash flow.

Guidance

Access to professionals who understand how sports income works.

Partner — Banking built for athletes

Athlete+ logo

Athlete+ is the banking platform built for every college athlete — from NIL and revenue share to credit and financial literacy. Together we bring education and athlete-first banking to programs nationwide.

Visit Athlete+ ↗

Partner — Venture & investing education

Athletepreneur® logo

Athletepreneur® is our preferred partner for venture investing education and alternative investment opportunity deal flow for athletes. Together we help athletes build long-term wealth beyond the game.

Visit Athletepreneur® ↗

Every rep is funded by a donor.

Your gift is tax-deductible to the extent permitted by law.

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